To implement the new concept, Samsung is considering premises of at least 100 sq. M., With a wide open facade of at least 8 m. A comfortable stay for visitors in the store should be ensured by wide walkways, the presence of lounge areas and a fundamentally new approach to the organization of retail space.Entrance zones of stores will also receive special design – LFD panels with remote control will be installed in them. This will help visitors easily find Samsung stores in large shopping centers and get information on great offers and updates. In the depths of the trading floor there will be a music area with Bluetooth headphones and mobile speakers. Each visitor will be able to connect their own smartphone to the speakers to evaluate the sound of their favorite music on proprietary audio equipment.The first Samsung branded stores in a new design have already been opened in Rodeo Drive shopping and entertainment center in St. Petersburg and in Afimall City shopping center in Moscow, several stores in million-plus cities are scheduled to launch soon, and active stores are being updated. The first updated store is already showing impressive results: traffic increased by 91%, sales increased by 27% compared to last year.